BRAND GUIDELINES

Brand Guidelines

CONTENT

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Brand Story

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Design

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Brand Guidelines

INTRODUCTION

01

Welcome to Rocket Station’s Brand Style Guide. Our brand reflects and defines us, who we are and how we are viewed by our customers.

This brand manual is designed to provide guidance on how to use one of our most valuable assets. The collection of branded elements that help define and differentiate the Rocket Station brand.

Each of us bears a responsibility to the visual identity, which is why it is important that we all understand how and when to use it, adhering closely to the stated guidelines. Doing so will ensure that we consistently and proudly represent Rocket Station, while bringing even greater success to both our company and our customers.


Brand Guidelines

OUR STORY

02

OUR PURPOSE

In everything we do, we’re focused on delivering solutions to enable effective outcomes – so our customers can achieve their goals and pursue their dreams. With that purpose, one distinct tagline emerged that accomplishes this important communication objective, our core purpose:

We create solutions built on proven systems that solve our customer’s challenges and this is what drives Rocket Station to be the market leader in providing business process-outsourcing for innovative companies.


Brand Guidelines

OUR CORE VALUES

03

Our values are both our identity and our promise in defining our every interaction with our customers. It guides all aspects of how we run the company.

It’s important for us to maintain our integrity, internally and externally.

As individuals and as a company, we are honest and accountable in everything we do.

When we think about succeeding, there are a lot of different ways to evaluate our progress.

Most of us are bound by expectations—the ones we have for ourselves and the ones our customers have for us are both equally important.

We believe in the well-known Confucius quote, “Choose a job you love, and you will never have to work a day in your life.”

So we have fun while being the best.


Brand Guidelines

LOGO TYPE

05

PRIMARY LOGO

(HORIZONTAL LOGO)

Our PRIMARY logo. Used in all content and applicable collaterals.

VERTICAL LOGO

Our SECONDARY logo. Used in all content and collaterals when horizontal logo is not applicable.

ICON

Our logo ICON is used for social media profiles and internal post only.


Brand Guidelines

LOGO COLOR VARIANTS

06


Brand Guidelines

LOGO GUIDE

07

CLEARANCE

To preserve our logo’s integrity, always maintain a minimum clearance space around the logo. This isolates the logo from competing graphic elements. The minimum clear space is defined by the dash lines surrounding the logo.


The following alterations are also prohibited:


Brand Guidelines

COLOR

08

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#232323

Background color, text color in yellow buttons, text color.

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#FFFF00

Logo, Action and shout-out items, lines and flow chart connectors, accent colors.