Lead Generation Specialist
You’ll be the growth engine that fills the pipeline for our clients’ businesses. This isn’t cold calling from a script — you’ll research high-value prospects, craft targeted outreach, and qualify opportunities that the sales team can close. The ideal candidate has a hunter mentality, understands the property management and service business landscape, and knows how to turn a cold contact into a booked meeting. If you love the thrill of the chase and measure yourself by results, let’s talk.
Job Description – Lead Generation Specialist
What You’ll Do
Strategic Prospecting & Research
- Identify and research high-potential leads across LinkedIn, industry databases, property records, and investor platforms
- Build targeted prospect lists segmented by geography, company size, and business profile
- Stay current on industry trends and triggers (acquisitions, expansions, regulatory changes) that create sales opportunities
Multi-Channel Outbound Outreach
- Execute disciplined outbound campaigns via email sequences, cold calls, LinkedIn messaging, and social selling
- Personalize outreach based on research — no generic templates
- A/B test messaging and iterate based on response data
Lead Qualification & Handoff
- Qualify leads using frameworks like BANT to ensure the sales team receives only high-value opportunities
- Conduct initial discovery conversations to uncover pain points, budget, and decision-making timelines
- Execute seamless handoffs to the sales team with detailed prospect briefs and context
- Nurture early-stage leads with consistent, value-driven follow-up to move them through the funnel
- Maintain impeccable CRM hygiene — every interaction logged, every status updated, every contact current
Tools You’ll Use
Proficiency in at least one tool per category is expected. You don’t need to know them all — we’ll invest in your growth.
- CRM Platforms: GoHighLevel, HubSpot, Salesforce, or similar
- Prospecting Tools: LinkedIn Sales Navigator, Apollo.io, Hunter.io, ZoomInfo
- Communication: RingCentral, Phone.com, Google Workspace, Microsoft 365
- Outreach Automation: Instantly, Lemlist, Mailshake, or similar sequencing tools
What We’re Looking For
- 2+ years of direct experience in outbound lead generation, B2B sales, or inside sales (experience targeting property management or service businesses is a major plus)
- Proficiency in GoHighLevel, HubSpot, or Salesforce — you understand pipeline management inside and out
- Exceptional English communication (written and verbal) — you’re comfortable picking up the phone and having a real conversation
- A hunter mentality: proactive, resilient, and energized by hitting targets
- Analytical mindset — you track your own metrics and constantly optimize your approach
- Familiarity with the U.S. property management or professional services landscape is a strong advantage
Key Performance Indicators
- Volume of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated weekly/monthly
- Conversion rate from initial outreach to booked meetings
- Daily/weekly outreach volume (calls, emails, LinkedIn touches)
- CRM data accuracy and pipeline hygiene
- Response and engagement rates on outbound campaigns
Technical Requirements
To deliver exceptional work remotely, you’ll need:
Processor | Intel 8th Gen (quad-core) or higher, or comparable AMD |
|---|---|
RAM | 8 GB minimum |
OS | Windows 11 (64-bit) or newer |
Internet (Primary) | Stable connection, minimum 10 Mbps |
Internet (Backup) | Independent backup connection, minimum 10 Mbps |
Connect With Us
Let’s make a bigger difference! Join our social media communities for more stories and valuable insights.
SUBSCRIBE NOW
Get the latest news from Rocket Station